This Privacy Policy governs our United States SmartTasty website, mobile app, book, and other online products and explains how we collect your personal information on our mobile app and other online products, how we protect such information, and the choices you have concerning the use of such information. Your privacy and the security of your personally identifiable information are very important to us. We want you to be as comfortable as possible visiting our website, mobile app, and using our online products. We are dedicated to protecting the privacy of those who visit our website and use our online products. Please read this Privacy Policy carefully. We will not sell, share, license, trade, or rent your personally identifiable information to others.

We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy here so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone. Please refer back to this Privacy Policy on a regular basis. By using our SmartTasty website, mobile app, book, and other online products, you agree to the terms of this Privacy Policy. Please remember that this Privacy Policy applies only to information collected by SmartTasty website, mobile app, and online products. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., message board, blog, personal page, etc.)

1. What information we collect

We collect personally identifiable information. Personally identifiable information is information that identifies you or can be used to identify or contact you ("Personally Identifiable Information"). Such Personally Identifiable Information may include your name, address, email address, telephone number, birth date (primarily for eligibility purposes). We may request Personally Identifiable Information from you when you register on our Website, subscribe to our Online Products, or in connection with other Online Products we may make available on our Website from time to time. In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy. You do not have to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Online Products, such as subscribing to our 14-Day Weight Loss Challenge or posting content to any Community Area. A "Community Area" means any blog, personal page, group page, chat room, message board, bulletin board, recipe swap, or similar activity. In addition, we may not be able to provide you with some of the other online products dependent upon the collection of such information. When you become a registered user of our mobile app or in connection with other online products we may make available, we also may collect information that by itself cannot be used to identify or contact you.

2. Social Media

Our Website includes social media features, buttons and widgets provided by third party social media platforms such as Facebook and Twitter (collectively, the "Features"). A Feature may collect your IP address and which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. This cookie may allow the social media platform to link the foregoing data with your user profile. The Features are either hosted by the third party platform or directly on our website or mobile app. Your interactions with these Features are governed by the privacy policy of the relevant platform.

3. Testimonials

We may display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to delete your testimonial from our website, or mobile app, or online products you can contact us at [email protected]. THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE OUR PUBLIC FORUMS OR PROVIDE INFORMATION (INCLUDING PERSONALLY IDENTIFIABLE INFORMATION) ABOUT YOURSELF THROUGH THE PUBLIC PROFILE FEATURE OR THROUGH ANY COMMUNITY AREA AVAILABLE ON OUR WEBSITE.

4. Log Files

As is true of most websites and mobile apps, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer the website, to monitor our mobile app use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website and evaluating our Online Products in general.

5. We do not collect information from children under 13 years of age

We are committed to protecting the privacy of children. Our website, mobile app, and online products are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children's exploration of the Internet, and to teach their children about protecting their personally identifiable information while online.

6. What do we do with the information we collect

In general, we use the information collected on our website, mobile app and through our online products to help us understand who uses our website and online products and how they are used, to personalize your experience, to assist you in using our online products, to improve our website, mobile app, and online products. You will not be able to opt-out of service announcements and updates as they contain important information relevant to your use of our website and/or our online products and are not promotional in nature. (If you do not wish to receive these service announcements, you may cancel your account with us and delete the Personally Identifiable Information maintained about you on our systems by contacting us at the address set out below.)

In addition, we may use your information to contact you about SmartTasty products, services, information and news that may be of interest to you by postal mail if you become a registered user of our website and mobile app or subscribe to one of our online products, unless you notify us that you no longer desire to receive these communications.

We may also use the information gathered on our website, in mobile app, and through our online products to perform statistical analysis of user behavior, to analyze and evaluate issues relating to nutrition, weight-loss, behavior and fitness, or to evaluate and improve our online products. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal weight-loss efforts.

We do not disclose information to third parties. Except as set forth in this Privacy Policy or as specifically agreed with by you, we will not disclose any information we gather from you on our website, in mobile app or online products.

7. You can update or correct your personally identifiable information

You can always contact us in order to (1) update or correct your Personally Identifiable Information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the Personally Identifiable Information maintained about you on our systems, by accessing Profile on the mobile app. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after you update the information through the mobile app it will be updated, corrected, changed or deleted, as appropriate. We retain your information for various purposes as allowed by law, including to ensure that we can continue to provide our services to you as requested, that we respect your opt-out wishes into the future, and that we can comply with our legal obligations. If you wish to remove your Personally Identifiable information from our database entirely (even though this may impact our ability to provide services to you and/or manage your opt-out wishes), please contact us